Response to threats of damnation in Britain

There are plans to get the message – "There's probably no God. Now stop worrying and enjoy your life" – put on buses across Britain as well as on Tube trains in the capital. Link

Can't help but get the feeling these buses would be more likely attacked than others.

Also, it seems probable that the message will have the reverse effect it intends. Many people I've come across, when given a choice to either deal with the fundamental question of how they should view their life from a god/no god point of view, will choose to either not think about, to be content with not thinking about it, or will (like I did after more than a decade in the Catholic Church) resort to fear-based thoughts and retreat all-the-more happily to the comfort of religion.